Fundamentals of Marketing and Production Management

The course teaches the basics of business administration in the areas of marketing and production. In the first part of the module you will get to know marketing as a central guiding concept of corporate management and gain a compact insight into the necessary analytical and methodological knowledge of marketing management. The second part focuses on the management of production and service systems. You will acquire a fundamental understanding of value-added processes and learn how these can be designed and planned in order to achieve entrepreneurial goals in the best possible way.  

The department POM organises the second part of the module. For general information, please use the offer of the Chair of Marketing.

As part of the tutorials, the students (in groups) optimize the fictitious company BayRun in the first management game with regard to program planning, batch size planning and sequence planning. Here, the learned models are implemented with the programming language Julia JuMP. Previous knowledge of Julia is not required.